No one so far has said it’s going to be easy getting through the current economic climate, but savvy franchisees who know how to apply expert advice will certainly make it to better times. One way to be among the successful is to learn the techniques and strategies specifically tailored for franchise owners, regardless of the franchise niche they’re in. MarketingSage, long a leader in marketing consulting for a variety of industries, offers a FREE online video with tips on areas of your business that can be re-positioned to make the most out of these soft business times. Targeted to the technology industry, the video nonetheless offers a wealth of valuable insight to franchisees of every category.
Peter Casey, Financial Consultant
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March 23, 2009 - March 23, 2009, Pleasanton, California, USA – MarketingSage, a provider of integrated marketing services to businesses and marketing franchise opportunities to qualified entrepreneurs, today announced the availability of online video as a sales tool for franchisees and as a service which can be offered by franchisees. To illustrate the medium, MarketingSage produced and released a free online video entitled “Marketing Planning – Surviving the 2009 Recession.”
“Like our other sales tools the video delivers practical how-to advice to potential clients as a way of introducing MarketingSage as a service provider,” said David Lamont, CEO at MarketingSage Corp. “In this case we tailored the advice to the technology industry.”
The use of online video as a marketing tool is growing rapidly. In 2008, the gross media spend on video grew 36% to $2.12 billion. Double-digit increases in video ad expenditures are expected through 2010*.
“Video doesn’t have to be slick to succeed as a sales tool,” continued Lamont. “As with all marketing material, the key to sales success is delivering the right message to your audience at the right time.”
The “Marketing Planning – Surviving the 2009 Recession” video can be viewed without charge or registration at: www.marketingsage.com/plan09
About MarketingSage
MarketingSage (www.marketingsage.com) is a US-based contracted marketing team that helps other marketers and business executives increase revenue by cost-effectively generating sales leads, building brands, launching products and developing sales channels. MarketingSage is more effective than typical agencies because its associates are highly motivated business owners (franchisees) with years of experience in their clients’ industry. Associates are trained, equipped and supported in their delivery of best-practice marketing programs. MarketingSage was founded in 2001 and serves national and international clients.
Franchising as a company has been very effective in globe financial systems. I had never seen any video as you told about, I am interested to watch.
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