We’re always on the alert for the latest news about franchise performance. News that can help you put your own business in to perspective relative to the particular marketing niche it belongs to. And that’s one of the key elements to franchise business success----knowing and keeping up with the niche your in and how the competition is doing. The article below on Starbucks and McDonald’s is just one example of the kind of story restaurant franchisers need to know about----regardless on whether they operate a Denny’s, Dunkin Donuts, KFC, or Pizza Hut.
Peter Casey, Financial Consultant
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Starbucks'Breakfast Not Taking Away Market Share
By Janet Adamy, The Wall Street Journal
CHICAGO (Dow Jones)--The chief executive of McDonald's Corp. (MCD) said Friday that Starbucks Corp.'s (SBUX) increased focus on breakfast food is not taking market share from the Golden Arches.
Speaking at a lunch for Northwestern University's Kellogg School of Management, CEO Jim Skinner told the audience that the format of Starbucks cafes makes it complicated to produce food there.
(This story and related background material will be available on The Wall Street Journal Web site, WSJ.com.)
Starbucks Corp. last year reversed plans to stop serving warm breakfast sandwiches at its coffee shops. Now it's planning to pair those sandwiches with coffee drinks at lower prices - a strategy long used by McDonald's and other fast-food chains. Meanwhile, McDonald's plans to sell lattes, cappuccinos and other specialty coffee drinks at most of its 14,000 U.S. outlets by the middle of this year.
"It's probably a good idea for them to get back in the breakfast business," Mr. Skinner told the audience in response to a question about the Seattle chain from an attendee. "Their business model's under an enormous amount of stress today. I wish them well - but not too well."
Every business has a different marketing strategy. Imitating a strategy is normal in business, but if a strategy has been copyrighted, it would be inadvisable to copy it, as that would be against the court of law.
ReplyDeleteClint Shaff
As per rules and regulation copyrighted strategy is definitely be avoided in the business. It is very strict laws which has to follow every business person who involved in top position in the market.
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Having a strong sense of originality is a sign of a progressive business. It is actually one thing that puts a business on the map as advertising becomes increasingly tenacious and competitive, and being able to come up with an original and effective idea is what it’s going to take to get there.
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